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I was one of the initial writers contacted to contribute to Chowhound's new featured posts section. I wrote this article as a primer for millennials who are concerned with wellness, environmentalism, and money saving practices to learn the best techniques for meal planning.
I ghostwrote a series of posts for this seafood wholesaler with three clear goals that were carefully achieved:
I developed the social media strategy and created the content for Mockingbird's relaunch, growing the follower base by over 100% and increasing engagement to its current rate of ~9.75%
I pitched this writer about the re-launch of Mockingbird in its new location, and while he dined anonymously, I provided follow-up support with additional details and facilitated a direct interview and photoshoot. This resulted in favorable online and print coverage from the largest circulation magazine in the client's desired geographical target.
After pitching this freelance writer several times, I was able to answer her request for savory panna cottas with a detailed pitch, recipe, and high-res image of dish by my client for inclusion in this national print publication.
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This was earned while employed at Ellipses PR.
After organizing a dinner event which this writer attended, I facilitated a sample product shipment, interviews, and additional research to assist this writer in creating a fabulous feature article on the veal industry and my client's role in reshaping public opinion of a controversial product.
I created the copy and oversaw the design for this piece of marketing collateral that was used in multiple print and digital formats.
I led my client on a full company rebrand that was showcased in an entirely new web presence. After connecting my client to a web designer I'd previously worked with, I created the copy for the entire new site, paying special attention to new branding guidelines and SEO. I also managed the project and assisted with the design and overall site organization.
I wrote all the documents in this full press kit including backgrounder, fact sheet, press release, and compiled the image folders. I have created and edited over a dozen press kits, all with the goal of effectively communicating my clients' individual brands and offerings to the media.